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Customer Relationship Management systems are primarily designed to enhance and nurture relationships with key customers. In order to attain this objective, CRM systems offer a number of functionalities that supplement existing business processes and expand sales. CRM eliminates archaic methodologies of data storage and organizes customer information in a highly… Read more


When considering CRM solutions, small businesses need to be as customer-centric (if not more) than bigger enterprise organizations. This is primarily because small business owners are generally prone to having more personal interactions with buyers. From a current industry and consumer trends perspective, it is pivotal that your small businesses… Read more

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A customer relationship management system is not just deployment of a software: It is a strategic means to develop strong relationships with customers by deeply analyzing their needs and behaviors. From this perspective, CRM can be perceived as more of a business ideology than a technical solution to manage and grow the company’s customer base.  CRM systems enable businesses and management teams to look at the bigger picture and how the business and the industry are evolving with changing consumer trends. It… Read more

Customer Relationship Management systems have evolved multifold over the years from virtually being a contact book to a holistic all-encompassing solution to enhance and nurture relationships with customers. During this phase, they have held various roles and catered to different dimensions of managing customer relationships and helping businesses grow. Based on these roles, they can be classified as follows: 1. Operational CRM: In this role, the primary aim of the CRM system is to automate and integrate the 3 backbone… Read more

Over the years, evolving industry trends have gradually forced organizations to evolve from being product-centric to customer-centric. Today, companies have to focus on multiple dimensions of customer relationship management such as customer experience, satisfaction, delight, retention, loyalty and more. In such times, it has become all the more necessary for businesses, be it the larger well established organizations or the smaller thriving ventures, to rely extensively on CRM solutions to define their place in the race. Even though implementation of… Read more

Before we delve any deeper into the complicated relationship between complex datasets and CRM solutions, let us ponder about what big data is and how it affects businesses. What is Big Data? According to Gartner, "Big data is high volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization”. In simpler terms, big data is an all-inclusive term used to describe any volume of data sets… Read more