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Customer Relationship Management systems are primarily designed to enhance and nurture relationships with key customers. In order to attain this objective, CRM systems offer a number of functionalities that supplement existing business processes and expand sales. CRM eliminates archaic methodologies of data storage and organizes customer information in a highly… Read more


When considering CRM solutions, small businesses need to be as customer-centric (if not more) than bigger enterprise organizations. This is primarily because small business owners are generally prone to having more personal interactions with buyers. From a current industry and consumer trends perspective, it is pivotal that your small businesses… Read more

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When it all began, CRM was not what it is today. It started off as a solution to manage contacts better and has today grown into a full-fledged, mature CRM industry that is worth billions of dollars. As a result, the number of players who want their share of the pie have increased exponentially too. Every provider is trying to up their ante and come up with unique and innovative features and benefits that other vendors may not provide in… Read more

Just as CRM providers are striving hard to differentiate their product in the overly crowded CRM market with new and innovative features and functions, one of the basic underlying requirements from any CRM is seamless integration. This could mean many things: Flexibility within the system to integrate with existing systems, Extensibility via developer API for third party integration or plugins to create synergies with Microsoft suite/Google Apps. Basically, the system must be conducive to accommodate other third party software and… Read more

Product and service offerings in any industry are becoming all the more identical with multiple companies targeting the same consumer segments with similar demographic, psychographic or geographic characteristics. As a result, customers have the privilege of numerous options to choose from and are hence increasingly fickle. Just a single factor like lower price may influence a loyal customer to switch brands. In addition, before making any purchase, customers today tend to engage in a lot of research into product features,… Read more

Lead management can almost be classified as one of the core modules of any CRM system. Leads are the most critical facet of the sales cycle for any type of business operating in any industry. The progression from a prospect to deal close all depends on how a lead is nurtured and led on the right path. Most CRM systems have acknowledged this fact and work towards providing highly advanced features and capabilities to assist sales teams in all stages… Read more