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Customer Relationship Management systems are primarily designed to enhance and nurture relationships with key customers. In order to attain this objective, CRM systems offer a number of functionalities that supplement existing business processes and expand sales. CRM eliminates archaic methodologies of data storage and organizes customer information in a highly… Read more


When considering CRM solutions, small businesses need to be as customer-centric (if not more) than bigger enterprise organizations. This is primarily because small business owners are generally prone to having more personal interactions with buyers. From a current industry and consumer trends perspective, it is pivotal that your small businesses… Read more

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Customer relationship is all about enhancing and nurturing a strong emotional connect with customers so as to make them loyal clients for life. Not only do they remain faithful, they also encourage and influence others in their immediate sphere in favor of the business. In order to achieve this end goal, it is crucial to constantly keep in touch and engage with them through various platforms.CRM products help in reaching out to clients through multiple touch points like automatic responses… Read more

CRM solutions bolster a business in various ways:  They escalate sales by enabling targeting of highly relevant customer segments, reduce process redundancy by providing sales force and marketing automation, and cuts costs by increasing overall customer satisfaction. Even though these underlying principles of CRM have not changed over time, the means by which we meet the ends have evolved multifold in the last few years. In the wake of this evolution, there are a few trends that are making extreme progress and… Read more

In the past few years, the CRM industry has illustrated growth by leaps and bounds. This has led to multiple players offering same or similar products in the market. As a result, it is often quite an effort to discern the right path to embrace. The solution to this complication lies within. Any company seeking a CRM must scout for a solution and not just a software. It should be a solution to all CRM requirements of your business and… Read more

Social CRM (Customer Relationship Management) is basically the use of social media platforms, tools and technologies to actively connect and engage with customers. It can aptly be described in the words of Paul Greenberg: “Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's… Read more